Are you a yuppie? There is only one way to find out and this week we are going to do some self-study to see whether or not we fall into this growing category of comfort-seeking professionals.
Times of crisis bring innovation, but unfortunately, they inevitably invite companies and businesses alike to offer seemingly “attractive” promotions, which actually disguise false advertising.
We are officially 17 days away to the inauguration of the 29th edition of the Olympic Games. After months and months of expectation, and more than a dozen altercations involving the Olympic torch, the 2008 Olympic Games will be under way in no time.
Expo Saragossa 2008 kicked off on the 14th of June, just short of a miracle. The theme chosen for the world expo almost became the protagonist, but in more ways than expected.
No writer can hide behind the status quo. The world changes and a professional business communicator must change with it. Sexist language is confusing at best and offensive at worst. Anyone who works at a keyboard should avoid it.
The time has finally come. The stage is set and the main players are awaiting the arrival of a major product launch. Will it be successful? Will this new product change our lives the way the mobile phone did? Th!nk.
Some of the most successful companies in the world have a clearly defined corporate structure and organigram. Yet with the expansion of services and operations into other countries and regions of the world, these companies face a unique challenge. This week we take a look at the multi-unit enterprise and the challenges facing these organisations.
According to the latest reports, consumers in Spain will be feeling the pinch in the kitchen, and not at the pump. In other words, we may need to spend more at the supermarket than at the petrol station. This week we take a look at the exact figures from Eurostat.
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If the Internet as we know it today collapsed, experts around the world concur that it would have a profound impact on businesses and communications around the world. Where would you go? What would you do? Or more importantly, how would it affect you personally, if you had to live without the Internet?
Most of us have more work than we can handle – especially these days as inflation rises and companies have to pay more for you to do the same, they need you to juggle – to prioritise and make things happen. Are you up to the challenge?
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Are you a yuppie?
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